To bring awareness and drive donations to the Taco Bell Foundation and its Live Más Scholarship for students whose passions may not fit into the conventional “academic” or “athletic” scholarship categories.
Our location solutions.
The location-based campaign encouraged individuals to visit a nearby Taco Bell and purchase the highly popular Doritos Locos Taco. A portion of all sales would be donated to the Live Más Scholarship.
此次广告活动采用了创意移动广告和距离图层 (Distance Overlay) 功能，用来增加塔可钟门店的客流量。
Location Audiences enabled Taco Bell to reach the most engaged people in this campaign. Taco Bell targeted core audience groups: Taco Bell Fans, Competitive QSR goers, Community College Students, and Generation Z.
Case Study / Taco Bell
塔可钟为“Live Más 奖学金”募集了 500,000 美元善款，一部分得益于媒介知名度的提高，另外还包含部分 Doritos Locos Tacos 销售额。
忠诚度最高的受众参与度最高，其中近 1/4 的消费者收到个性化移动广告后，光顾了塔可钟门店。
Third-party validation from Placed, a leader in ad to in-store attribution, indicated the campaign resonated well among young men. Males 18-24 years old over-indexed as the most receptive audience to campaign messaging.
thousand visits to Taco Bell locations