提高 Outback 午餐和晚餐的知名度和就餐意向，推动老顾客和竞品顾客进入 Outback 餐厅就餐 。
Our location solutions.
Outback 通过对竞品顾客的洞察与定制广告素材结合起来，利用品牌展示广告面向本地移动消费者进行传播 。
Proximity Targeting applied within 10 miles of Outback Steakhouse locations.
Competitive Audience Targeting focused on a 5-mile area around competitor locations including steak restaurants and other large national restaurant chains.
Case Study / Outback
Overall campaign exceeded the industry benchmark Click Through Rate (CTR) by nearly 80%
然而，对竞争策略的点击后活动高出行业平均 CTR 达 78%
Secondary conversion actions (e.g. store locator) were 11% higher among competitive targets than Outback locations
increased success rate