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通勤者聚集区附近：在工作日，面向轨道交通、地铁和巴士站点，向通勤者推广“胡子月坚持运动”(Move this Movember) 广告词。
Office Proximity Targeting to office buildings and city centers, from Monday through Friday, to drive participant signups for the “Mo this Movember” challenge.
Case Study / Movember
The commuter hub targeting strategy had the strongest engagement rate, with a click through rate (CTR) 70% above industry benchmark. Engagement peaked on Mondays, when users were more likely to be in a health-conscious mindset after the weekend.
above CTR benchmark