The goal:


Our location solutions.

通勤者聚集区附近:在工作日,面向轨道交通、地铁和巴士站点,向通勤者推广“胡子月坚持运动”(Move this Movember) 广告词。

Office Proximity Targeting to office buildings and city centers, from Monday through Friday, to drive participant signups for the “Mo this Movember” challenge.





Products Used:


Case Study / Movember

The commuter hub targeting strategy had the strongest engagement rate, with a click through rate (CTR) 70% above industry benchmark. Engagement peaked on Mondays, when users were more likely to be in a health-conscious mindset after the weekend.

1 %

above CTR benchmark