The goal:

To raise awareness around Goodwill locations in the United States, driving users into donation centers, encouraging donations and supporting Goodwill’s mission of helping people find jobs.

Our location solutions.

Goodwill 发现,他们有机会在全国范围内进行极度本地化的用户目标定位,将侧重点放在具有较高影响力的用户身上。

Goodwill and GroundTruth determined that Hispanic users were most likely to donate at Goodwill centers nationwide and were more likely to engage with the campaign. GroundTruth’s Audience technology was applied to identify and target the mobile activities and locations of these user groups in their daily lives.

In order to increase local foot traffic, GroundTruth Dynamic Fencing technology focused additional attention on the areas near Goodwill stores and donations centers nationwide.



Case Study / Goodwill

We helped Goodwill gather audience insights and as a result, spiked nationwide donations by increasing visits to donation centers.

1 %

lift in store visitation