The goal:

旨在定位 BMW 核心受众,并提升新款 BMW 7 系的客户参与度和品牌知名度。

Our location solutions.


  • 利用 Experian 信息服务公司提供的数据进行受众目标定位,识别并覆盖足不出户的高收入人群和豪华车司机。
  • Retargeting audience members previously exposed to the BMW 7 Series ad, to re-engage throughout the day.

  • Store visitation beta study, using GroundTruth BlueprintsTM technology, to measure the footfall of exposed users.

  • 创建了具有强大冲击力的可扩展横幅广告作为附加值。


Case Study / BMW

Proximity Targeting successfully used location data to reach BMW UK’s core audience with the highest expansion rate, 3% above benchmark and indexed highest for driving people to BMW UK dealerships.

Audience Targeting is important for driving deeper engagement and brand awareness, which is key for a considered purchase such as a car. The audience had the strongest engagement rates which were 10% higher than proximity.

1 %

above benchmark

1 %

increase in engagement rates