旨在定位 BMW 核心受众，并提升新款 BMW 7 系的客户参与度和品牌知名度。
Our location solutions.
- 利用 Experian 信息服务公司提供的数据进行受众目标定位，识别并覆盖足不出户的高收入人群和豪华车司机。
Retargeting audience members previously exposed to the BMW 7 Series ad, to re-engage throughout the day.
Store visitation beta study, using GroundTruth BlueprintsTM technology, to measure the footfall of exposed users.
Case Study / BMW
Proximity Targeting successfully used location data to reach BMW UK’s core audience with the highest expansion rate, 3% above benchmark and indexed highest for driving people to BMW UK dealerships.
Audience Targeting is important for driving deeper engagement and brand awareness, which is key for a considered purchase such as a car. The audience had the strongest engagement rates which were 10% higher than proximity.
increase in engagement rates