Technology Icon

Weather Targeting

What is it?

Weather plays a key role in influencing consumer behavior. Powered by the largest network of weather sensors, our weather triggering enables marketers to target against many weather conditions and quantifiable weather parameters including temperature, wind, UV index and weather alerts.

如何实现

You can target based on the current weather and the forecasted conditions. Combined with location data, weather triggers allow marketers to provide the most contextual, relevant and tailored message to customers and tap into consumers’ moods, desires and purchase intent at any given moment and location.

关键优势

  1. Real-time –Precise weather data ensures relevancy.
  2. Accurate – Powered by more than 10,000 weather stations and lightning sensors.

  3. Efficient – On/Off triggering functions so ads are only served when parameters are met.